ALIVE
x CUPRA FORMENTOR
This was the launch campaign for the CUPRA Formentor, the first model designed and developed specifically for CUPRA. It was launched in 2020, in the midst of a pandemic that made us realise that we don't need too much to live. That's why, in this campaign, we wanted to highlight what makes us feel truly alive.
A journey from the stratosphere starring Nathalie Emmanuel - Game of Thrones, Fast and Furious... - who brings to the campaign the brand's vision of creating cars and experiences for people who are looking for an alternative way of feeling. The visual is accompanied by a deep thought about those emotions that make us feel alive, through a song sung and composed exclusively by Loyle Carner.
Behing The Scenes
&ROSÀS (2020)
CSO: Jordi Rosàs, CCO: Isahac Oliver
Head of Art: Xavi Mauri
Copywriter: Pol Martínez
Art director: Alejandra Velasco
Producer: Jordi Solé
Director: Nicolás Mendez
Prod. Company: CANADA
Post: Daydreamer
DOP: Arnau Valls
Music: Loyle Carner
Edit: Marc Soria