Coinciding with the International Day of People with Achondroplasia and other Skeletal Dysplasias, we launched this campaign together with the ADEE Association. Inspired by the portraits of court jesters that Velázquez painted over 400 years ago, this campaign denounced how many people with achondroplasia continue to be seen through that same lens today.
LOS BUFONES
DE VELÁZQUEZ
x ADEE
&ROSÀS (2024)
CSO: Jordi Rosàs, CCO: Isahac Oliver
Creative Director: Pol Martinez
Copywriter: Aldo Coste
Art director: Virginia Nicolau
Project Manager: Claudia Matas
Director: Claudia Barral
Prod. Company: Roma
Post: Metropolitana
DOP: Josep Pardo
Music: Dani Trujillo
Edit: Tamara Torres