SEVEN SECONDS
x CUPRA FORMENTOR
According to psychological theories, a first impression is formed in 7 seconds. Only 7 seconds is enough time for our brain to start prejudging and forming an opinion in a totally irrational way about someone or something. And that's what this CUPRA Formentor campaign is all about.
We wanted to make a inspirational campaign but with a very commercial approach. The “seven seconds” concept allowed us to make a long packshot, one of those that every client wants to have but this time in a justified way. A seven-second packshot for a car that is not for everyone, so you can love it or you can hate it. And that's fine, seven seconds is enough.
&ROSÀS (2021)
CSO: Jordi Rosàs, CCO: Isahac Oliver
Creative Director: Pol Martínez
Head of Art: Xavi Mauri
Producer: Jordi Solé
Director: Miquel Diaz & Erik Morales
Prod. Company: Primo
Post: Glassworks & BSO
DOP: Daniel Abelló
Music: Moderat
Edit: Arnald Viladomat