BLANK CANVAS
x CUPRA @DESIGN
This was a project commissioned by the CUPRA design team. We wanted to give some narrative to the typical design videos that normally show just textures and colours. We did it by telling the story of the birth of the CUPRA brand. A brand that, from a blank canvas, has created its own universe with a strong personality through the design of its cars.
We wanted the whole piece to be a statement of why CUPRA has arrived in the world, a brand created by and for the new generations. So we modified the voiceover to be genderless, editing the original voiceover to be between 145Hz and 175Hz, so that it is not associated with either male or female.
&ROSÀS (2022)
CSO: Jordi Rosàs, CCO: Isahac Oliver
Creative Director: Pol Martínez, Jordi Luna
Creative team: Virginia Nicolau, Gal·la Basora
Producer: Jordi Solé
Director: Péter Bátory
Prod. Company: Umbrella
Post: Umbrella
DOP: Dániel Králik
Music: Max Richter
Edit: Umbrella