To all those people who criticize survival cooking, who devalue easy dishes, who believe that to make a great meal you must spend hours cooking, who laugh at a simple tupperware or mayonnaise in the salad bowl, and who condescendingly say: "you'd better take care of the drink." To all those people, with this campaign, we say: Me tienes frito* (You’ve got me fried). *A popular expression in Spanish that means 'you've had enough of me'.

Because Koipe, the most accessible brand of sunflower oil for frying, stands by all those who don't want to complicate things when cooking. Because if you have a kitchen, you are a cook.